Personal PR: How to make waves on a breadcrumb budget

Let’s face it, we’re all tightening our belts a little when it comes to general spend, thanks to you-know-what. Many people I’ve spoken to recently are keen to get their communications back on track but need twice the impact, and they need it yesterday. Of course, everyone is in the same boat, so the chance of making “twice the impact” on the same or lesser budget is, let’s say, a challenge, but there are certain things that leaders can be doing to bolster their personal PR and business’ spend on communications – and many of them are completely free.