Industries and Sectors
We work across a range of sectors, but our clients tend to share a few things: considered purchase journeys, technically complex sites or products, and customers who care about quality. These are the environments where good SEO and analytics work makes the biggest difference.
Who we work with
Luxury and premium ecommerce
Fashion, travel, jewellery, bridal, and homewares brands face a distinctive challenge: high-end customers are discerning, brand-sensitive, and unlikely to forgive a poor experience. SEO and tracking architecture have to work within tight brand constraints.
- Technical SEO that works within Shopify and other ecommerce platforms without compromising design
- Keyword and content strategy for high-intent, brand-aware search behaviour
- Analytics that captures the full picture of a considered purchase — including offline touchpoints
"What was originally a shorter-term project has turned into a long-standing working relationship."
Carol Lovell, Founder and Creative Director, STOW London
B2B and professional services
B2B brands with long sales cycles and complex service propositions need SEO and measurement that reflects how their customers actually buy, not just what’s easy to track. We specialise in the kind of considered, architecture-led work that these environments require.
- Keyword and content strategy for long-cycle B2B buyer journeys
- CRM integration and end-to-end lead tracking
- Technical SEO for SaaS, legal, consultancy, and IT services
"One of the biggest challenges in digital marketing is knowing what's really working. The reporting framework Cameo set up gave us the clarity we needed."
Corinne Peart, Head of Strategic Sales and Client Relationships, Reed Screening
Sustainable and low-carbon businesses
Eco brands, renewable energy companies, and ethical retailers need marketing that communicates impact authentically, and search is where customers form their first impressions. We help these brands own the terms that matter and build the authority that makes them credible.
- SEO strategy for brands in emerging, fast-changing search landscapes
- Content architecture that builds credibility with informed, sceptical audiences
- Analytics that connects content performance to commercial outcomes
"Cameo's expertise has positioned us at the forefront of the sustainable building products sector. Their support has been instrumental in driving our digital growth."
Penny Randell, General Manager UK & Director, Ecological Building Systems
Education and public sector
Universities, colleges, and public sector organisations deal with multi-stakeholder audiences, complex site structures, and, often, legacy technical debt. We’ve worked with public sector organisations and Russell Group universities on everything from SEO strategy to analytics training programmes.
- Site architecture for complex, multi-audience education sites
- Analytics implementation and reporting for public sector organisations with accountability requirements
- Training and workshops for internal marketing teams and guest lectures delivered to students