About Cameo
We’re a small team of senior digital consultants who left agency life because we’d rather solve problems than manage them.
Senior expertise. No middlemen. Real results.
Between us, we’ve worked at senior levels in some of the North East’s largest digital agencies, as heads of department, digital directors, and senior strategists. We know what agencies do well. We also know what gets in the way.
Too often, the most experienced people are pulled away from the work that matters. They end up managing teams, attending status calls, and writing decks, while clients deal with junior staff and filtered communication.
Cameo was founded in 2016 to do it differently. We keep the team small and senior, work directly with clients, and stay close to the work.
What we stand for
Depth over breadth
We focus on the areas where we can genuinely add value – technical SEO and analytics – rather than trying to do everything. If a client needs something outside our core, we’ll say so and point them in the right direction.
Senior expertise, always
Every client works directly with an experienced consultant. We don’t use account managers as intermediaries, and we don’t pass work down to juniors.
Empowering teams, not creating dependency
We train, share knowledge, and document what we do. The goal is for your team to be more capable at the end of an engagement than at the start.
Honest advice
We’ll tell you what we think, even when it’s not what you were hoping to hear. We’d rather turn down work than do work we’re not proud of.
Meet the team
Charlotte Harper
Charlotte has been a digital strategist and SEO specialist since 2005, working with brands across B2B, ecommerce, education, luxury and professional services. Before founding Cameo, she was Digital Director at one of the North East’s largest digital marketing agencies, leading a team of 30+ marketers.
Charlotte specialises in technical SEO strategy, site architecture, and analytics and measurement. She’s a practical, direct consultant who’d rather identify what’s actually holding a business back than paper over it with activity.
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Charlotte has been working in digital marketing since 2005 – long enough to have seen every trend come and go, and to know which fundamentals actually matter.
Before founding Cameo in 2016, she was Digital Director at one of the North East’s largest digital marketing agencies, leading a team of 30+ marketers and playing a central role in business strategy and growth. She left because she’d rather be solving problems than managing them from a distance.
Her focus at Cameo is technical SEO strategy, site architecture, and analytics and measurement — the areas where clear thinking and attention to detail make the biggest difference. She works directly with clients, asks uncomfortable questions when necessary, and gives honest answers even when they’re not what people were hoping to hear.
Work with Charlotte if you want:
- A senior strategist who’s seen enough to know what actually works – and won’t dress up guesswork as expertise
- Direct, practical consultancy focused on what’s holding your marketing back, not just what’s easy to fix
- Someone who’ll engage seriously with your board and your dev team in the same week
Gemma Sedgewick
Gemma is an SEO and content marketing specialist with over 15 years of experience helping businesses build organic visibility without resorting to cheap tricks. She’s worked with brands like Warner Bros, Regus and Danone, refining their search strategies and optimising high-performance content.
Despite an impressive career working with leading brands on large-scale technical and international project, Gemma isn’t interested in overcomplicating SEO – she focuses on building organic visibility through sustainable, well-considered strategies with no shortcuts and no jargon.
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Gemma has been working in SEO since 2008, which puts her among the more experienced practitioners in the industry. She started at an SEO-specialist agency in Manchester before moving back to the North East, where she progressed to Head of Search and worked with brands including Warner Bros., Berghaus, and ScS.
After nearly a decade in agency life, she went freelance in 2017, preferring to work directly with clients over managing a team. At Cameo, she does exactly that, working with clients on strategies that are built to last rather than optimised for a quarterly report.
Gemma’s expertise is primarily in SEO, including international SEO and large-scale technical projects. She also has a PRINCE2 certification and hands-on experience in copywriting and development languages – which means she can have a genuinely informed conversation with your developers, not just hand them a list of recommendations and hope for the best.
Work with Gemma if you want:
- An experienced SEO specialist who explains things clearly and gets on with implementing them
- Consistent, sustainable results built on solid foundations rather than quick wins that don’t hold
- Someone with the technical range to work across SEO, development and project management without losing the thread
Lauren Archer Etherington
Lauren has 15 years of experience in B2B PR and brand communications, helping companies refine their positioning and tell their stories effectively. She’s worked with fast-growing startups, tech companies, and professional services firms to create messaging that resonates.
Hyper-organised Lauren is full of ideas, and will challenge you to move past generic messaging and into compelling, high-impact narratives.
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Lauren has worked in B2B marketing and PR since 2009, starting in the public sector before moving into the agency world, where she headed up marketing and PR for two prominent North East agencies – one at board level. She’s been freelance since 2018.
Her focus is on helping B2B brands get their positioning right and tell their stories clearly – whether that’s through press coverage, brand strategy, messaging frameworks, or the kind of deep-dive thinking that gets to why a business is interesting before working out how to communicate it. She’s worked with fast-growing tech companies, professional services firms, and startups, and has helped Cameo clients with brand strategy and persona development alongside more traditional PR work.
Lauren is CIPR-accredited and has a strong track record in award programmes and media coverage. She’s also worked with businesses going through significant transitions – M&A, investment rounds, brand pivots – where the communications challenge is more complex than standard PR.
Work with Lauren if you want:
- A senior B2B communications specialist who’ll push back on vague messaging and help you find something genuinely interesting to say
- Strategic thinking that connects PR and brand activity to broader business objectives, not just coverage for coverage’s sake
- Someone with the experience to handle high-stakes communications – pivots, investment rounds, rebrands – without losing their nerve