Measurement that informs sound decisions
Most businesses have more data than they know what to do with. We help you figure out what to measure, set it up properly, and turn it into insight your team can act on.
The problem with most analytics setups? Lack of customisation.
GA4 is a powerful tool, but out of the box, it captures a fraction of what’s useful, and most implementations leave significant gaps. Marketing teams end up with dashboards full of numbers that don’t connect to business outcomes, or spend hours each month manually compiling reports that still don’t answer the questions that matter.
We develop customised measurement strategies that reflect your business, and track the actions that matter most to your customers.
What we do
Measurement strategy development
Before touching any tracking code, we work with you to define what success looks like – what customer behaviours matter, which conversions align with real business objectives, and how to make sense of the data once it’s flowing.
GA4 and GTM implementation and configuration
We handle implementation properly, focusing on not just the basics, but the configuration that makes GA4 genuinely useful: event taxonomy, audience definition, consent mode setup, and integration with other data sources.
Custom tracking development and implementation
Standard analytics tools don’t capture everything. We build custom tracking solutions for the interactions and behaviours that matter to your business but fall outside what GA4 measures by default, like product samples, product calculator engagement, order customisation options and more.
Data Studio dashboard development and reporting
Dashboards that your team will actually open. We design reporting around the questions your business is asking, not the metrics the tool defaults to, and build them so they’re clear enough for a board presentation and detailed enough for day-to-day decision-making.
Data interpretation and strategic support
The hardest part of analytics isn’t collecting data, it’s knowing what it means and what to do about it. We provide ongoing support to help marketing teams read their data confidently, spot opportunities, and present findings to stakeholders.
Training & Enablement
We help marketing teams build confidence in owning and using their data. Our training covers the technical aspects of tracking to get teams comfortable with analytics tools, as well as data storytelling and presentation training to help teams turn analytics data into business change.
Analytics in practice: real-world client data wins
"Cameo has been an invaluable partner in supporting our SEO strategy for over five years. We consider them an extension of our web team - always available to provide expert guidance, in-depth analysis, and actionable insights."
Penny Randell, General Manager UK & Director, Ecological Building Systems
For Ecological Building Systems, we configured custom tracking across dynamically generated regional storefronts, filtered internal traffic to ensure clean data, and built a Looker Studio dashboard that transformed reporting clarity. This sat alongside a broader SEO strategy that delivered a 197% increase in organic sessions and 435% increase in organic ecommerce revenue over four years.
"One of the biggest challenges in digital marketing is knowing what’s really working. The reporting framework Cameo set up gave us the clarity we needed to make informed decisions and refine our strategy as we grew."
Corinne Peart, Head of Strategic Sales and Client Relationships, Reed Screening
For Reed Screening, we unified web analytics with internal lead reporting, updated Looker Studio dashboards for real-time performance visibility, and created a reporting framework that gave the team genuine clarity on what was driving results.
Are we the right fit for you?
Our analytics work tends to be the best fit for:
- Marketing managers who know their current reporting isn’t giving them what they need, but aren’t sure where to start
- Teams spending significant time on manual reporting each month
- Businesses with complex customer journeys – long sales cycles, multiple touchpoints, CRM integration – that standard analytics doesn’t capture well
- Organisations that have installed GA4 but haven’t properly configured it
- Marketing leaders who need to make a clearer case for budget to leadership.
