SEO that gets to the root of the problem
Technical SEO is where high-performing strategies start
Most SEO problems aren’t keyword problems. They’re architecture problems, crawlability problems, or structural issues that no amount of content or links will fix.
We start with a thorough understanding of how your site works, how search engines interact with it, and where the real bottlenecks are, then implement practical fixes that make a real difference to performance.
What we do
We work with in-house marketing teams who need an expert to come in, diagnose, and fix things properly.
Website technical audits and optimisation workflows
A thorough audit that goes beyond surface-level recommendations. We identify the issues that are genuinely affecting performance, prioritise them clearly, and work with your team or development agency to resolve them.
New website launches and site migrations
One of the highest-risk moments in a site’s life. We’ve managed large-scale migrations that preserved hard-earned search visibility, and rescued sites that had lost it. We plan carefully, implement precisely, and monitor closely.
International SEO and multi-regional site development
Expanding into new markets introduces significant complexity around content duplication, hreflang, and regional targeting. We design international architectures that work for both search engines and users without cannibalising existing performance.
SEO site architecture and keyword strategy
The structure of your site determines what you can rank for and how efficiently search engines can crawl it. We design keyword and content architectures that reflect how your customers actually search, especially for brands with longer purchase journeys and complex decision-making.
Advanced SEO strategy development
For brands that have outgrown standard SEO thinking. We develop strategies that account for AI-driven search, generative engine optimisation, and the evolving relationship between search and brand.
Training & Team Enablement
Technical SEO in practice: real-world client wins
"We just wouldn't have found that without Cameo — it's not something we would have been able to do in-house."
Adam Walker, Head of Sales and Customer Experience, Saddle Skedaddle
For Saddle Skedaddle, we resolved a duplicate content problem affecting over 13,000 pages, managed a critical domain migration, and built out an international SEO structure for their US expansion, all without disrupting peak-season trading. Year-on-year search traffic moved from -18% to +10% as a result.
"What was originally a shorter-term project has turned into a long-standing working relationship. We would recommend their pragmatic, knowledgeable approach to any business looking to improve organic performance."
Carol Lovell, Founder and Creative Director, STOW London
After STOW London’s platform migration caused a significant drop in organic performance, we conducted a full technical audit, resolved the underlying issues, and delivered training that enabled their in-house team to manage SEO confidently going forward. Organic impressions increased 105% year-on-year during peak season.
Are we the right fit for you?
Our technical SEO work tends to be the best fit if you:
- Have a niggling technical issue that hasn’t been resolved through standard channels
- Are planning or recovering from a site migration or platform change
- Are expanding internationally and need to structure your site correctly
- Have a complex site, with lots of products, multiple audiences, or content at scale, that needs careful architectural thinking
- Have been told a fix isn’t possible without a full rebuild (spoiler: it often is)
