Blog

Ask Cameo: I know our website is terrible, but I don’t have the budget to fix it.
Marketing shouldn’t feel this hard. But sometimes, it does. Ask Cameo is our no-nonsense agony aunt column, offering practical advice for digital marketers and business

Is your Marketing Strategy missing the mark? It’s time for a Persona Workshop!
We’ve had the pleasure of delivering many persona workshops in our time. Whilst some might see persona work as fluff (spoiler: we think they’re wrong!),

SEO Tips for Ecommerce Fashion Sites – How to Optimise Your Content
As we all know, online fashion is a fiercely-competitive sector. Even more so since the pandemic, with more and more of us choosing to fill

Embracing Brand Marketing as an SEO tactic
As a long-standing brand marketing professional with more years in the field than I care to acknowledge, who has also had the fortune to work

How to think like an SEO: A Search Engine Optimisation Primer for Marketing Managers
Want to learn SEO? I feel for you. It’s a nightmare. Even if you’re already an SEO. If as a more generalist marketer you’ve tried

New Year’s Resolutions for Better Digital Content
With the new year comes new plans, resolutions, gym memberships, and self-improvement programmes, and the spirit of doing better and making plans for positive change