Case Study:
SEO & Training for STOW

STOW London is an independent brand specialising in luxury accessories, meticulously handcrafted from high-quality leather in a range of contemporary styles in bags, tech cases and more.  Established in 2013, they’re a homegrown brand in the UK and are rightfully picking up the loyal customer base and press coverage they deserve.

Key achievements:

Impressions increased by


(year-on-year  at peak season)

Clicks improved by


(year-on-year at peak season)

Growth in revenue of


(year-on-year at peak season)

Seeking an expert hand to advise

“The team at Cameo Digital have been a pleasure to work with from the beginning, providing expert support and training on all aspects of SEO, not only improving our performance but improving the knowledge of our internal team thanks to comprehensive training.

STOW London - case study by Cameo Digital
Carol Lovell
Founder and Creative Director, STOW

They’d experienced a dip in performance following a site migration to a new eCommerce platform in the early summer of 2021 and came to Cameo Digital looking to establish the root causes of these performance issues, establish a long-term strategy that could alleviate the problems and implement best practices across the site to result in improved key metrics.

To kick things off and understand the depth of the problem, we ran a technical crawl and identified an increase in Core Web Vitals issues in the months leading up to the drop, as well as some other technical problems which we worked with them and their development agency to resolve.

Getting the basics right to alleviate issues  

Once we’d identified the issues that were causing the dip in performance and had done our bit to rectify them, we got to work on the long term approach. We implemented ongoing monthly technical monitoring and consultancy, along with training for their internal team to continuously improve their site architecture and on-page optimisation.

From  June,  the performance had increased steadily and the brand enjoyed a record seasonal period for organic growth in terms of traffic, impressions and revenue, peaking in November and December – a key trading period for STOW. 

Since then, we’ve moved to a broader strategy targeting specific product ranges and refining their navigation, whilst staying on top of technical and content optimisation to ensure consistent SEO best practices. 

“What was originally a shorter-term project has turned into a long-standing working relationship and we would recommend their pragmatic, knowledgeable approach to any business looking to improve organic performance.”

Carol Lovell, STOW

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