PR and Brand Communications
Want to attract the attention you feel your brand deserves? We help our clients craft compelling, coverage-worthy stories that consistently get traction.
Sorting the “who cares?” from the headlines
Effective PR is about storytelling at its heart. It’s about understanding your organisation’s wider impact on people, the environment, the economy, and beyond. It’s not about self-congratulating and simply announcing things to the world, expecting top-tier coverage in return.
We help our clients find their unique voice for PR and craft the truly compelling stories that journalists need, making coverage easier to come by and, most importantly, relevant to the client’s unique objectives and audiences.
Why use Cameo Digital’s PR Services?
We’ll challenge you. Brand and PR consultant Lauren will consistently ask you, “Who cares?” to get you thinking about why anyone should care about the news you’re putting out. We’ll draw out your impact, personality and authority to showcase the best of your organisation to the publications that matter.
Our targeted, personalised approach: There’s no spray and pray here. Our media lists are built from years of experience and time spent building genuine relationships with the journalists we engage with. As a result, the coverage is relevant and centred around quality, not quantity.
Delivering on the bigger picture of PR: Call us puritans, but PR isn’t a switch you can flick on and off as you see fit. The best organisations out there are plugging away at PR consistently, ensuring the full scope of their businesses are showcased at a sustainable pace. That’s what we do best. PR over time means building a relationship with you to understand the stories coming from your business, and being on hand to shout about them at the right time.
You want PR with SEO in mind: Let’s face it, Cameo Digital is fundamentally an SEO specialist, so our PR efforts reflect that. This means crafting campaigns and stories that reflect SEO requirements and choosing our publications carefully so they’re relevant and respected.
How we help
PR mini-workshop
A workshop designed to be a whistlestop tour around your organisation to help us understand the people and principles behind it, and unveil a plan of attack that meets your goals.
Press office function
We deliver an always-on press office function that covers media relations, commentary requests, statement drafting and press release production, ensuring your business and key personnel are front of mind.
Thought leadership
Crafting quality, AI-free digital content and commentary that positions your people as genuine thought leaders and experts in their field. We’ll also look at wider media such as print, radio and TV (if relevant), podcasts and events, to deliver a multi platform service that puts you in the hot seat
Industry recognition
Love them or hate them, awards get you noticed. We can craft an annual awards strategy for your organisation and create entry forms that magically transform into silverware.
PR without the fluff
This is real-world, BS-free PR. We love to work with organisations that want to be authentic, get the results that actually matter, and do so consistently – it’s that simple.
We promise:
- To tell you when your story isn’t going to deliver.
- Only suggest opportunities that are relevant to you, your expertise, and your organisation.
- To pull out the stories from your business that you might not have even considered. Work with our SEO experts to align your PR efforts with their work on organic search, making both work twice as hard.
- To help you become the envy of your peers.