Lauren Archer

Online PR | Marketing Strategy | Content | Communications

2017 Women in Marketing Awards Nominee

The Chronicle 35 Under 35 North East Young Business Talent

     

    The Drum 50 Under 30 Women in Digital

    I'm an experienced senior marketer & brand communicator with expertise and 9+ years' experience in both B2B & B2C roles. I'm also a member of the CIPR, working to become accredited, and sit on the North East CIPR committee.

    I'm passionate about great marketing that gets people talking. I love creating campaigns and content that make an impact and my brain is always ticking over thinking of ways to go one better.  I love all things digital and make decisions based on data and customer insight to get the most out of campaigns. I'm also a huge content marketing fan, whether it's creating it myself, directing and guiding my colleagues, or just reading the musings of others.

    I'm a brand fanatic, with proven experience in establishing brands, refining positioning and defining brand expectations. This innate sense of branding has been strengthened by independent work with the likes of French Connection, Nespresso, Fentimans, Fenwick Newcastle, Hungry House, Red Hot Sunglasses, DFDS, Craft Gin Club, Hello Fresh and Unknown Festival, Croatia. I also own and operate the award-winning North East food blog, Scran on the Tyne, so on evenings & weekends you can usually find me eating my way around the city and writing about it. It's a tough job...

    Lauren Archer, Marketing Consultant at Cameo Digital