GA4 is coming: Here’s what you need to know
The web is awash with posts like this following Google’s recent announcement of changes on the horizon to Google Analytics, so we’ll keep ours concise! Yes, Analytics is changing. No, you don’t need to be terrified. As with everything when it comes to a Google update, it’s all in the knowledge and preparation… What’s happening? […]
How to think like an SEO: A Search Engine Optimisation Primer for Marketing Managers
Want to learn SEO? I feel for you. It’s a nightmare. Even if you’re already an SEO. If as a more generalist marketer you’ve tried to research SEO before, you’ll be well aware of how overwhelming it all is. There’s an absolute deluge of different training materials and guides out there, both free and paid-for, […]
How to go (and stay) Freelance: Five tips from Five years in
5 years is the longest I’ve stayed in any single job. That’s perhaps not a huge milestone for a lot of people, but for me, it’s out of character and ever so slightly scary. I’m not really the type to stay doing one thing for all that long – more than a few years and […]
The myth of predictable digital marketing: how to take back control of your strategy & your sanity
“We’re doing digital marketing, but I’m not sure it’s really going that well…” This is a statement I hear several times per month, minimum. Usually, it’s accompanied by a defeated look, often from a very experienced and talented marketing manager who feels like they really should know better. Sometimes they apologise for taking up my […]
Four years of Cameo Digital and the Master Plan from here
Today, we mark the fourth birthday of Cameo Digital. Previous anniversaries have flown straight by us, missed amongst the Christmas preparations, but this one feels worth recognising, if only as a nice way of rounding off an extremely unusual year. Like most businesses, we’ve had to adapt our ways of working this year. It’s been […]
Toxic Masculinity in B2B Marketing: 4 Tropes Marketers Need to Eliminate from their Buyer Personas
Toxic masculinity is bad for everybody – particularly men. It’s also not great for your marketing. If you’re defining your buyer personas using unfair stereotypes, you’re probably not really understanding what makes your customers tick. It’s a really common problem in the world of B2B marketing and something that’s been bothering us a while here […]
We’re Hiring A Digital Marketing Apprentice
After the year we’ve all had, we know it’s going to be tougher than ever out there for anybody looking for work. Not least for those people looking to get a foot on the first rung of the ladder. We’ve been lucky to work in an industry that’s come out relatively unscathed by COVID, and […]
The resurgence of Local SEO in 2020 – Simple Ways to Build Visibility & Trust
COVID-19 has affected UK small businesses to the tune of over £11k each, on average, and even as restrictions start to lift, confidence levels amongst SMEs remain low. The reality is, we’re set for hard times ahead. Sorry to be the one to break it to you. While this is never good news, there are […]
DIY SEO: How to ignore the jargon and make real progress instead
SEO is changing. So we’re always told, usually as a reason to invest in a hefty retainer from an agency who can keep on top of all this constant upheaval. They might even throw a few buzzwords in, like “Semantic Search”, “RankBrain”, “BERT”, or if you’re really lucky, “Term Frequency – Inverse Document Frequency”. The […]
Why hire a freelance marketing professional?
Ahh, marketing. It’s no longer a case of “if” you should be doing it, but crucially, “when” you get to work on your marketing. For many business owners, it’s the most important thing on the to-do list, yet it falls down in priority every month because of, well, the business of running a business. The […]