GA4 is coming: Here’s what you need to know

GA4 is coming - here's what you need to know - Cameo Digital

The web is awash with posts like this following Google’s recent announcement of changes on the horizon to Google Analytics, so we’ll keep ours concise! Yes, Analytics is changing. No, you don’t need to be terrified. As with everything when it comes to a Google update, it’s all in the knowledge and preparation… What’s happening? […]

How to go (and stay) Freelance: Five tips from Five years in

Going freelance - How to do it and stay freelance - Charlotte McMurray at Cameo Digital

5 years is the longest I’ve stayed in any single job. That’s perhaps not a huge milestone for a lot of people, but for me, it’s out of character and ever so slightly scary. I’m not really the type to stay doing one thing for all that long – more than a few years and […]

Four years of Cameo Digital and the Master Plan from here

4 years of Cameo Digital - Happy Anniversary to us - Cameo Digital

Today, we mark the fourth birthday of Cameo Digital. Previous anniversaries have flown straight by us, missed amongst the Christmas preparations, but this one feels worth recognising, if only as a nice way of rounding off an extremely unusual year. Like most businesses, we’ve had to adapt our ways of working this year. It’s been […]

We’re Hiring A Digital Marketing Apprentice

After the year we’ve all had, we know it’s going to be tougher than ever out there for anybody looking for work. Not least for those people looking to get a foot on the first rung of the ladder. We’ve been lucky to work in an industry that’s come out relatively unscathed by COVID, and […]

DIY SEO: How to ignore the jargon and make real progress instead

DIY SEO - Stop focusing on Jargon and look at creating impact against the bigger picture - a post by Charlotte McMurray for Cameo Digital

SEO is changing. So we’re always told, usually as a reason to invest in a hefty retainer from an agency who can keep on top of all this constant upheaval. They might even throw a few buzzwords in, like “Semantic Search”, “RankBrain”, “BERT”, or if you’re really lucky, “Term Frequency – Inverse Document Frequency”. The […]

Why hire a freelance marketing professional?

Why fire a frelance marketing professional? - Image shows freelance person working at laptop - Cameo Digital

Ahh, marketing. It’s no longer a case of “if” you should be doing it, but crucially, “when” you get to work on your marketing. For many business owners, it’s the most important thing on the to-do list, yet it falls down in priority every month because of, well, the business of running a business. The […]