GA4 is coming: Here’s what you need to know

GA4 is coming - here's what you need to know - Cameo Digital

The web is awash with posts like this following Google’s recent announcement of changes on the horizon to Google Analytics, so we’ll keep ours concise! Yes, Analytics is changing. No, you don’t need to be terrified. As with everything when it comes to a Google update, it’s all in the knowledge and preparation… What’s happening? […]