How to brief a Marketing Agency or Consultant – Properly!

How to brief a marketing strategy properly - Cameo Digital

When it comes to the digital marketing brief, it’s safe to say that we’ve seen it all in our time. As ex-agency folk, we were often in receipt of detailed, prescriptive briefs and tender requests of varying quality, many of which restricted the agency’s ability to deliver a really cohesive strategy and ultimately ended in confusion […]