Toxic Masculinity in B2B Marketing: 4 Tropes Marketers Need to Eliminate from their Buyer Personas
Toxic masculinity is bad for everybody – particularly men. It’s also not great for your marketing. If you’re defining your buyer personas using unfair stereotypes, you’re probably not really understanding what makes your customers tick. It’s a really common problem in the world of B2B marketing and something that’s been bothering us a while here […]