Blog
How to brief a Marketing Agency or Consultant – Properly!
When it comes to the digital marketing brief, it’s safe to say that we’ve seen it all in our time. As ex-agency folk, we were often
B2B Marketing isn’t Sh*t, You’re Just Making it Seem That Way
The majority of my marketing career has been spent working in B2B marketing. The “boring”, unsexy cousin of business to consumer marketing; B2B marketing is
Copywriting for “tricky” or “boring” industries: A How-To
In my short time as a digital marketing apprentice at Cameo Digital (and even before then when I picked up the odd bit of copywriting
A Technical SEO Checklist for Human Beings
What is Technical SEO? ‘Technical SEO’ is a term used to describe the set up and structure of a website and is sometimes referred to
The myth of predictable digital marketing: how to take back control of your strategy & your sanity
“We’re doing digital marketing, but I’m not sure it’s really going that well…” This is a statement I hear several times per month, minimum. Usually,
Toxic Masculinity in B2B Marketing: 4 Tropes Marketers Need to Eliminate from their Buyer Personas
Toxic masculinity is bad for everybody – particularly men. It’s also not great for your marketing. If you’re defining your buyer personas using unfair stereotypes,